Sepana raises $10M to build next-generation search and discovery for web3! Read more here 🎉!

Search the future

of publishing is a decentralized publishing platform for web3.

AskMirror is the easiest way to discover the content that inspires you.


See more publications



October 19, 2021 • 1 m read

Introducing AskMirror: Search and Discovery for Mirror

Mirror is democratizing the future of publishing. In fact, some of the best writing in the world is posted here. Yet one crucial aspect is missing from the Mirror experience: search and discovery. Finding content does not need to look like this: Today, we are launching AskMirror -- an advanced search and discovery site for the platform. We built this to enrich your web3 experience and give you a place to find, read, and follow what you love. AskMirror uses machine learning to tag and classify articles, making it ridiculously easy to discover content that inspires you. Search for articles, publications, and writers. Mirror was built in large part by its community, so we’d love to hear your suggestions and feedback. What would make your experience on Mirror, and web3, absolutely epic? Check out AskMirror at AskMirror was built by The decentralized web is the new Internet. From Bitcoin to NFTs, DeSo to the metaverse, the revolution is upon us. But an internet is only as good as its search.So why does navigating web3 today feel like you’re using the search engines of the 90s? Search today is siloed and confusing. This is why Sepana has taken on the challenge of radically improving search and discovery for web3. We believe that a simple, powerful, and intuitive search is critical for unleashing the full promise of the decentralized web. In addition to AskMirror, we recently launched, an advanced search experience for BitClout, and the DeSo protocol. Cloutavista is the embedded search engine for, Diamondapp, and other DeSo projects. We're looking for fellow adventurers, curious minds, and passionate tinkerers to help build a better way to navigate web3. Ping me at if you're interested in joining the journey.

Daniel Keyes


January 31, 2023 • 6 m read

Calling All Music heds: The Evolution of the Community Curation Model

Curated audio visual community heds is the manifestation of a meeting of the minds. When Mike Perry, Rob Connelly, Ramtin Khoee, and Cam Greer’s paths crossed their shared hope for the future sparked innovation and creativity. Fed up with a broken system and inspired by the possibilities of web3–they pooled their passion, skills, and relationships to build solutions through their app, heds. The genesis of their connection begins with Mike. Musician, producer and visual artist Mike Perry started making beats at age 12 and moved to LA after high school to pursue a career in music. While studying at Santa Monica Community College, Mike spent “every free hour going to studio sessions trying to get placements with rappers and other producers,” he says. Posting his music on Soundcloud, Mike started building an online community of like-minded artists including electronic producer and artist Rob Connelly, who performs under the moniker Sober Rob. Rob, who also started producing electronic music in middle school, was studying at Berklee College in Boston when his music started gaining traction on Soundcloud. He dropped out and moved to LA to live with Mike and their growing group of internet artist friends. “We were in a house together, sleeping wherever we could find a place, and hustling,” says Mike. In 2020 they both found themselves back home–Mike was running his family’s barber shop, and Rob was working in the warehouse at his family’s clothing company. Momentarily deterred by COVID and frustrated by the music industry rat race, they looked to web3 for new opportunities. “After years of being in LA, the music industry was kind of traumatic,” says Rob candidly. “I was trudging through COVID while trying to make music and get back on my feet when I started doing NFTs and web3, and first talking to Mike about heds.” “The pandemic was kind of coming to a peak. And it was very much a reset for people,” says Mike. “I hit up our artist group of friends to see what they were working on. It seemed like they were migrating into this new web3 space.” Mike and Rob started brainstorming and ideated what would soon become heds. “We were inspired by community mixtapes we used to make on SoundCloud where everyone would send in beats based on a sample, and then a label would decide which beats would go on to the final tape,” says Rob. During these early conversations, Mike learned that another longtime friend and musical collaborator Ramtin Khoee was learning to code. Sharing enthusiasm for the evolving goal, Ramtin joined the effort and started developing a custom minting site that would eventually become the heds app. Ramtin then met Cam Greer while at coding bootcamp. Cam, who was teaching at the camp, was inspired by the novelty and creativity of the project and joined Ramtin in developing the app. Their vision became reality in February 2022 when the heds app went live with their first mixtape: hedsTAPE 01. The heds curation model begins with a guest curating artist who provides a sample for the tape–in the case of TAPE 01, the sample was provided by Sober Rob. Submissions are then open to any artist who wants to remix the sample. Once submissions are closed, the community votes on the top 20 tracks before the guest curator chooses the final 10 tracks for the mixtape. Mike then designs custom artwork for the tape before the final audio visual mixtape is minted as one NFT on the heds site. “I may have shed a tear and hugged Mike after the first mint went live,” Ramtin laughs. “No take backs on the blockchain!” The technical and artistic achievement sent them off to the races with new mixtapes launching monthly. “At first it was an insane endeavor that we were taking on. It was like climbing Mount Everest, but 10 cycles in, it's pretty locked,” says Mike. The project quickly gained traction in the web3 ecosystem, attracting artists, collectors, and DAOs, such as NOISE. “What seemed like a side project started moving pretty fast,” says Cam who eventually quit his job at Google Firebase to sign on full-time with heds. In April 2022 heds officially became a company with Mike serving as President and CEO, Cam as COO, Ramtin as CTO, and Rob as Hed of Culture, all setting out to iterate on the app’s initial infrastructure to better serve their growing community. “With my longview understanding of how to build a future for users by the book, and Ramtin’s ability to build really fast, we shipped five versions of the app in 2022,” says Cam. “And our new one is going to be released soon.” Implementing community governance, heds has developed a voting protocol (to be made available this summer) where hedsTAPE NFT collectors and hedsTAPE curators vote in-app to make their track selections. And when it comes to choosing featured artists to curate the tape, the heds team is highly intentional. “We look for people who are super active in not just web3, but generally just pushing themselves as artists across all platforms whether that's touring, doing collaborations, or just generally making a name for themselves,” says Mike. “Every curator we’ve worked with has been hustling and trying to push good art into the space. That's the main criteria.” Oshi, Mr. Carmack, and Masego are among some of the more established featured curators, alongside developing artists who are integral to the community. “Over time, we try to reach out and establish relationships with new and up-and-coming artists,” says Mike. “So it's kind of the classic A&R approach.” The goal is to onboard artists, build culture, and create opportunities for the community. “The cool part about bringing in bigger artists over time is that we can still grow our core community of really talented producers, who may not have online clout, and bring their music to artists like Masego," says Rob. Having experienced first-hand the shortcomings of the music industry, the heds team is focused on creating more fulfilling, sustainable, and artist-friendly infrastructure for musicians. “There are so many inefficiencies and unnecessary things that go on from the technical side to the human side,” says Rob about web2. “Across the board, there's a lot that could be improved. I went through my own ordeal of horrible music industry stuff, saw friends go through it. I'm passionate about trying to be part of building something new and not just exacerbating the same bad cycle over and over again.” Scratching the surface of what’s possible, the heds team is optimistic about the future and is committed to building it. “Right now the focus is developing the community and figuring out what features they want,” says Mike. “It's about methodology for us having the experience as artists and understanding this is a new system. We can set frameworks with a moral compass focusing on things that we’ve dealt with as artists,” says Ramtin. With this philosophy in mind, the heds app is iterating with patience and efficiency. Though the tech is developing rapidly, the heds team is cautious not to do too much too soon due to the challenge of widespread adoption. “The hardest thing has been creating something so new that it's hard to explain to most people. It's definitely new territory that we're entering, whether it's the crossover of art and crypto or trying to take on this collaborative curation model,” says Mike. Their success lies in their ability to consistently grow a highly engaged audience, thanks in large part to the power of their artist community. “The easiest part has been connecting with amazing artists because of the community that we've built,” says Mike. “Specifically for Rob and I, the friend group that we built over the past decade or so has really been extremely fruitful. The people that we can hit up to contribute to this project really differentiates us.” Experimenting with open editions during the bear market, heds learns from their existing user-base while keeping up with each new web3 meta, and building with consistency and care. “Having people continually coming back gives us more information than if we just had people who were here for the potential financial gain of owning a hedsTAPE, which is not really beneficial for us or the community. We want people who want to engage, want to vote, want to continue collecting, and want to continue discovering new artists and enjoy spending time on our app,” says Cam. With hedsTAPE 11 up next, heds recently announced two supplemental projects: hedSOLO and hedsPLAYER. hedSOLO is a tandem drop spotlighting artists from the heds community with individual single releases via Sound. hedSOLO offers an onboarding ramp for heds artists to Sound and a curatorial guide for collectors. The first hedSOLO was “WANNA BE”–a deliciously diverse electronica track by Dabow that dropped January 23. Launching this week, hedsPLAYER is heds’ first digital stem player drop. In partnership with Secret Garden, the 5-track, 25 stem player was created from stems submitted by over 15 different heds artists. The first hedsPLAYER features guest curator Three Oscillators and mints on February 1. In their ongoing journey to create sustainable and rewarding pathways for artists to thrive, the heds team are unwavering in their pursuit of a brighter future. “The most fruitful part has been creating this thing at all,” says Mike. “Being successful in creating a platform that artists have been able to use to generate income, larger listening groups, and inspiration to create more. That is the goal–to build something that is going to provide a better environment for the artist.” \\\\ Article by Wallace Morgan for “High Frequency,” NOISE’s weekly newsletter. Subscribe for more. Collect and add HIGH FREQUENCY to your digital library. There are 10 editions of this article available to mint for .01 ETH each.



Jan 31 • 2 m read

If you have been scammed…

Feel free to save & share it if you know someone who has been scammed or hacked and lost crypto! The cover for this article was done by my good friend and artist — RegulLion. We know each other well so in case I disappear, he’ll have the exact details of me! Important to mention: only crypto-focused tips! For more InfoSec head to: I - Bitcoin May order an investigation from the (my referral link) or . Report here: & or Establish endpoint cluster (use ) and contact it. Once again, do not hesitate to contact/tag/email/DM CEXes, Wallet’s support, stablecoin-companies, DEXes and Protocols! Ask, ask and ask! Then repeat. Email or message costs 0$ for you. II — Others (Mostly, EVM) Revoke approvals via or or or If you see zero approve tx — don’t touch it, read: and Signing is also dangerous! use transaction simulators & multi-sig. Establish endpoint cluster (use ) and contact it. May order an investigation from the (my referral link) or . If you need to escape the rest of the funds (if you seed/key is comprised) head to Report here: & or Establish endpoint cluster and report to CEX/P2P directly. Once again, do not hesitate to contact/tag/email/DM CEXes,Wallet’s support, stablecoin-companies, DEXes and Protocols! Ask, ask and ask! Then repeat. Email or message costs 0$ for you. Escape funds quickly (EVM/MEV method): One amazing researcher made this simple flashbots bundler app to help people with white-hat recoveries of compromised accounts: You can use the UI to generate a new flashbots rpc, build the bundle by sending ETH for gas, then the recovery TX, then withdraw remaining funds. Then when you hit submit bundle it goes through a relayer which is maintained by the community! We’ve used it to help a few people that had leaked wallets private keys or seeds and, specifically, sweeper bots. If you know anyone who has this issue feel free to send them this way! Here’s a video walkthrough: If you use it, I recommend paying around 3x the gas price to get included. And make sure your bundle is over 42k gas or it will be ignored by the network! Or use: III — Bad Tips At the moment, you can only block funds through an official appeal…but someone may come up with: Honeypot a hacker via: CDN NFT honeypot (Canarytokens and Iplogger), or other honeypots: Read: Using AD-INT (via MAC Address & ads). Telegram: Regarding tracking: For educational purposes only! You have been warned. Illegal activity is bad! More info & More info Support is very important to me, with it I can do what I love — educating users! Check out my GitHub Follow my Twitter Track all my activities All my Socials Join my TG channel If you want to support my work, you can send me a donation to the address: 0xB25C5E8fA1E53eEb9bE3421C59F6A66B786ED77A or officercia.eth — ETH, BSC, Polygon, Optimism, Zk, Fantom, etc 17Ydx9m7vrhnx4XjZPuGPMqrhw3sDviNTU — BTC 4AhpUrDtfVSWZMJcRMJkZoPwDSdVG6puYBE3ajQABQo6T533cVvx5vJRc5fX7sktJe67mXu1CcDmr7orn1CrGrqsT3ptfds — Monero XMR DeFi Roadmap grant page Stay safe!



Jan 31 • 2 m read

The Cleanse

I’ve never done a cleanse. But many of my friends and family members have done them. There are various flavors of cleanses but the basic idea is you cut back your consumption of food and drink and replace it with mostly liquid nutrition for anywhere from a day to a month. I believe the most common lengths are in and around one week. As I understand it, the theory behind the cleanse is it helps your body eliminate all sorts of toxins that build up over time from a poor diet and other unhealthy practices and allows you to reset. I’m told that people feel great when they complete the cleanse. I like to think of what we’ve been going through in the tech sector/startup land/venture capital over the last year as a cleanse. Things had gotten so nutty, frothy, and out of control that we needed a reset. It was not just valuations that got out of whack, although they certainly did. Cost structures got out of whack. Compensation structures got out of whack. Company cultures got out of whack. Venture capital firms got out of whack. Things just moved too fast, we lost track of what made sense, and focused on doing more than thinking. Everyone was reacting to everyone and everything. All of this hyperactive behavior was driven by fear of missing out and the idea that the path to success was more, more, more. So now we have stopped eating all of that bad food and drink and are on a liquid diet of cost containment, extending runways, focusing on unit economics, getting back to deal sizes and valuations that make sense for the long run, and growing profitably. The first few days of a cleanse are apparently unpleasant. And the last year of the tech downturn has also been unpleasant. Lots of people have lost good-paying jobs. VC portfolios have been marked down upwards of 50% and more. Stock prices of publicly traded tech companies are down between 30% and 80%. It has been hard for many people. It is my view that we are entering the part of the cleanse where the body has adjusted and is starting to feel better. Everyone is starting to get comfortable in the new normal. This cleanse is likely to continue for most, if not all, of 2023 but I think it gets easier from here. At least for most people who work in tech and startups. And when it is over, sometime in the next twelve to eighteen months, possibly sooner, we should all feel a lot better. New technologies are emerging that provide a lot of opportunities to start and build new companies. The pool of talent that is sitting on the sidelines and available to work in these new companies is quite substantial. We are already seeing the seeds of all this being planted now. For established companies that grew up in the go go years, my mindset is to survive the downturn and invest in new products and services that the market will want when things snap back. Many/most of the companies that I get to work with are doing just that. I think they will be rewarded for getting back to basics, building and shipping new things, and improving their products and services meaningfully during the downturn. I’ve been through a few down cycles now that I am in my fifth decade in tech/startups/venture capital and while they are all a bit different, they all eventually end and those who survived, invested and built, and improved their market positions materially during the downturn have always been rewarded for that. I see no reason why that would not be the case this time as well.



Jan 31 • 1 m read

Introducing Custom Allowlists

Today, we’re updating our upload flow to make it easier for artists to customize their presale allow lists. We originally launched presales so artists can reward their collectors with presale access. We received feedback that artists wanted more flexibility when choosing which collectors to include in the allowlist. Artists can still easily add all their collectors, but now they have the flexibility to add collectors by release, by artist, or by manually inputting wallet addresses. Importantly, you can now add collectors from songs you didn’t upload and artists you haven’t (yet) worked with. Music is collaborative and web3 is composable – these are key ideals that Sound strives to consistently reflect in our product. Introduce your music to the collectors of your favorite artists. Adding collectors by release You can continue to add all of your collectors by selecting “All Your releases”. Now, you can add collectors of drops that you collaborated on by selecting “All your collaborations”. You can also add collectors for specific releases – including ones from other artists on Sound. Add collectors from all your releases or from specific releases Adding collectors from other artists With this update, you can add collectors from other artists to your allowlist. If you collaborated with other artists on Sound on your release, easily add their collectors to the allowlist. Even if you didn’t, expand your collector base by offering presale to collectors of other artists. Add collectors from other artists on Sound Manually adding wallet addresses Continue to add specific wallet addresses that you want to include in the allowlist, either by manually pasting in wallet addresses or uploading a CSV. Now, you can add a brief description of why you’re adding these addresses (eg, if you’re adding your collectors from a drop you did outside of Sound). Manually add wallet addresses to the allowlist Summary of allowlist eligibility on the song page We’ve also added a more transparent summary of the allowlist to the song page. As a listener, you can view details to see which collectors were added to the allowlist by the artist. If the artist manually added wallet addresses and included a description, you’ll see that in the summary. You can also download a full list of the wallet addresses in the allowlist. View allowlist eligibility on the song page We’re excited to see how artists use this tool to both reward their existing collectors and grow their reach by introducing their music to other collectors. As always, we’d love to hear your thoughts on Custom Allowlists.



Jan 31 • 8 m read

Best Tools For Your Web3 Growth Stack

⭐️ This article is part of Layer3’s series for product-oriented growth professionals in web3. DM @meowllark on Telegram to join our community and connect with others on all things web3 product, growth, and marketing. If you’re a product manager or growth leader in web3, you’ve probably thought about innovative ways to grow and scale your web3 company. However, the current tools that dominate in the industry, especially when it comes to user acquisition, retention, and engagement, are sorely lacking. I’m referring specifically to channels like Discord and Twitter, which crypto products massively over-index on when it comes to turbo-charging their growth or marketing campaigns. As the lead Product Marketing Manager at Layer3, I wanted to share some indispensable tools currently available for anyone responsible for growing a web3 product. In this article, you’ll learn how to use tools beyond just Twitter and Discord to drive important metrics like Monthly Active Users (MAU), user and customer retention, as well as overall user engagement. Let’s begin! 1\. Thirdweb Thirdweb offers a powerful overall web3 development framework, including a developer-friendly SDK, ready-to-deploy smart contracts, UI components, storage solutions, and more. Don’t fear if you’re not a developer, though. Thirdweb is designed so that anyone can deploy a smart contract from just a couple of clicks. As a product marketer, I was able to set up a complete NFT collection and minting system from Thirdweb’s user-friendly dashboard. How Thirdweb's contracts work Creating an NFT collection is also just one of Thirdweb’s various pre-built contracts that anyone can deploy. You could theoretically even deploy a contract for an NFT marketplace or an on-chain voting system, if you wanted to. The documentation on each contract is clear and concise, and lets you know exactly how to get started. Aside from pre-built contracts, Thirdweb is a great way to empower your developers, as it saves them the time and resources from having to develop certain web3 user-facing or customer-facing elements from scratch. If you’re just building out your product and want to grow in web3, you can consider implementing Thirdweb’s plug-and-play UI components, such their Connect Wallet button component, or their component to help render media stored on IPFS, a decentralized file storage system. Developers can also explore Thirdweb’s EVM and Solana SDKs, their GamingKit, Storage Solutions, Auth, and more. All of these resources are built to be integrated into what you’re already working on. Sarah’s review (⭐️⭐️⭐️⭐️): Without any developer intervention, I used Thirdweb’s NFT “Edition Drop” contract to create a collection of ERC-1155 NFTs that I wanted to reward to Layer3’s earliest supporters. Within Thirdweb, I was also able to mint, transfer, airdrop, and burn these NFTs, and upload new artwork that I wanted to feature in the same collection. For a first-time user, the UI/UX on the Dashboard can be somewhat intimidating, as it’s built to be integrated within your product. Distinguishing between the various contracts were also somewhat confusing at times, especially as some of the NFT contract types are extremely similar. Regardless, we still currently use Thirdweb’s NFT contracts as a core part of Layer3’s NFT reward mechanism for Quests. The contracts are durable and hold up well even at scale — we’ve minted hundreds and thousands of NFTs for our users and have never ran into any issues with Thridweb’s lazymint function! 2\. Mava Once you have a Discord server, what do you do next? There is no shortage of Discord bots that allow you to carry out a wide range of community-facing functions, including everything from token-gating your Discord server (e.g. Guild,, community automation and role management (e.g. MEE6 bot), support ticketing (e.g. Ticket Tool), and even a continuous Lo-Fi hip hop audio player. We’ve tried almost every single Discord tool out there, but we haven’t been able to find an integrated tool that really addressed the core concern of what many users flock to Discord for: support. A few months prior to publishing this article, a spike of new users on our platform resulted in a skyrocketing number of tickets and requests sent directly in Discord. We knew we had to find a solution that was both Discord and web3-native. Then, we found Mava. Mava is a community support platform that integrates natively into Discord and is built specifically with the needs of web3 organizations in mind. Users who run into issues with your protocol or platform can directly open support tickets through Discord, which are then funneled to the Mava dashboard for your community team to handle. Once on Mava, you can assign tickets to individual team members who can categorize, label, resolve, and even privately chat about tickets. Instead of directly messaging users or managing tickets through the chaos of Discord, community managers and support staff can do it all through an intuitive dashboard. When members respond to support requests, the message is also relayed directly back to the user via Discord. You can even view the responsiveness of team members through an internal analytics tool for admins, which displays several important metrics: Median First Response Time, Median Time to Resolution, a Customer Satisfaction (CSAT) Score, and the number of resolved vs. unresolved tickets. Sarah’s review (⭐️⭐️⭐️⭐️⭐️) Having previously used Ticket Tool for Discord, Mava was a godsend. We could easily see what tickets needed to be resolved without any manual tracking, and could also communicate directly to users within Discord while protecting the community team’s anonymity. If you’re in need of an elegant customer support solution for your Discord community needs, Mava is by far the superior choice. However, we did notice while using the product that there were several bugs present, including difficulty with changing the status of a ticket, seeing responses to some tickets, and in having the latest tickets appear at the top of the inbox stack. We particularly liked the ability to have a private channel between community team members for each ticket, as well as the ability to to group tickets by certain filtered categories in your inbox. Note: Mava is still in beta, and is actively looking for customer feedback to improve their product. 3\. Dispatch If you’ve reached the point of product growth where you have a significant number of on-chain wallets and users that you want to reach, then congratulations! That’s a huge milestone. However, blockchain infrastructure isn’t nearly quite there yet when it comes to communicating between wallets. So, how exactly do you communicate with your users and customers in a “web3 way”? We have Etherscan chat and a few hack-y on-chain ways of doing so, in addition to the usual spray-and-pray methods utilized on Twitter and Discord. Unfortunately, that’s kind of all we’ve figured out. Here’s why the spray-and-pray method is NOT effective: It’s an absolutely horrible way to communicate with and re-target valuable users, who may not be dialed into social media at every waking moment. 👀 Today, advertisers blast and drip communications to users in hope of capturing attention at the right time. > — Multicoin Capital: The Web3 Growth Stack Enter: Dispatch. To solve the need for on-chain communication, Dispatch enables teams to send dynamic messages anywhere across web2 and web3. Your audience can engage from their their wallet, an embed, or permalink, and most importantly, you’ll be able to brand your message to your heart’s desire. How does it work? Messages on Dispatch are sent in the form of NFTs. You can import a list of wallet addresses that make up your community, then customize, mint, and send a message or advert to each wallet address as an NFT — all on chain. This ensures that the end user receives your message. Sarah’s review (⭐️⭐️⭐️) Previously on Dispatch, we minted a dynamic HTML NFT to send to over 33,000+ users to mark the end of a 5-week campaign at Layer3. It was easy to create, customize, and mint the NFT from the Dispatch dashboard. However, because our NFT included a dynamic element, we had to do some custom work with the Dispatch team, in addition to manually importing the users that we wanted to reach. We loved the feel and look of the product when it came to creating and minting the NFT, but be advised that you will need to reach out for a Product Demo and receive a Dispatch Admin NFT before becoming officially verified as a community on Dispatch. We wish there was a more explicit ability to import multiple EVM-compatible addresses, along with a way for teams to internally categorize their users without revealing too much information to other communities. As with most on-chain tools, it’s also difficult to get the user to “check the chain” (their wallets, mostly) without integrating with other off-chain tools, such as e-mail and socials. A good example of this is Daylight, where users are notified of their on-chain rewards and unlocks via e-mail. We’d be eager to see Dispatch craft up a slick e-mail or text integration, where users are pinged to check their wallet every time a message is sent! 4\. Safary Though technically not a tool yet, Safary is one of my favorite web3 communities filled with some of the best and brightest minds in web3 growth. I chose to add Safary in here because one of the biggest unlocks that you can achieve in web3 is to have a thriving community with what I call a “positive feedback loop,” which can often be a tool in and of itself! As a play on the original definition, having a positive feedback loop in web3 product means is to create a community that you can build a product alongside with, instead of a group of users you are building a product at. Safary should be a case study in how to do the former. Starting off as a niche community for growth specialists in web3, Safary launched a series of cohort-based programs that were intended to solve the growth conundrum in web3: How do you grow and reach mass adoption, while maintaining some of the fundamental tenets of web3, like security, decentralization, and permissionlessness? With each cohort, interest in the growing topic of web3 growth bloomed, and more and more people applied to join the Safary community. By keeping Safary’s community small and focused, Justin was able to capture the best insights from web3 growth leaders — for both his community, and for Safary’s new product. Safary is building a Google Analytics for web3, creating a link between off-chain activities and on-chain outcomes. Now, Safary is building an on-chain attribution platform, to help web3 teams determine which of their marketing channels contributed to revenue and conversions. And herein lies the power of the positive feedback loop: Build a community of specialists, then build out a product based specifically on their most urgent needs and problems. According to Safary, they’ll be adding powerful features like the following: 🦁 Teams will be able to answer questions like: 🦁 > * What does my marketing funnel look like (channel ➡️ web visitor ➡️ wallet ➡️ purchase)? > * Which marketing channels drove the most revenue? (Twitter drove $1M in NFT purchases while Discord only drove $300K in NFT purchases) > * Which marketing campaigns drove revenue? (Tweet A drove $30K in revenue, while Tweet B drove $0) > * Which marketing channels / campaigns drove the most revenue by time period? Note: Safary is still in private beta. I have not tried their tool at the time of writing. Interested in growing your web3 product? Get in touch with us, and we’ll let you know how we can help. Layer3 is powering the next generation of web3 companies as the best place to learn, discover, and succeed in web3. We take users through your product via interactive on-chain experiences and educational Quests, and have helped over 40+ customers take 200k+ users through 10M+ on-chain actions. Get in touch via our page or check out our social links below: For more on web3 growth, find Layer3 on Twitter, Discord, or Telegram


Join the conversation


Made with ❤️ from the team building search for web3,